A clinic owner messaged me in March showing me her map pack position had dropped from third to ninth in two weeks. She had over 900 reviews, yet her closest competitor with barely 80 reviews had jumped ahead of her. That is the clearest example I have seen of Google’s
A clinic owner messaged me in March showing me her map pack position had dropped from third to ninth in two weeks. She had over 900 reviews, yet her closest competitor with barely 80 reviews had jumped ahead of her. That is the clearest example I have seen of Google’s
A clinic owner emailed me last month asking why her Google Ads bill had jumped 40% while her new patient calls stayed flat. I pulled her account and found the answer immediately. Dental Google Ads CPC in her city had climbed past $9 per click for terms like “emergency dentist
A clinic owner emailed me last month asking why her Google Ads bill had jumped 40% while her new patient calls stayed flat. I pulled her account and found the answer immediately. Dental Google Ads CPC in her city had climbed past $9 per click for terms like “emergency dentist
A dental practice I audited was spending $3,200 per month on Google Ads with a $9.10 cost per click. They were getting clicks but not calls. When I looked at their account, I found they had never activated Google Local Services Ads, a product that charges per verified lead rather
A client came to me with a genuinely strong website. Clean design, solid content, fast load times. Yet ChatGPT never mentioned the practice when patients asked for implant specialists in the area. I dug into the clinic’s full digital footprint and found the real problem: brand consistency across platforms was
A client came to me with a genuinely strong website. Clean design, solid content, fast load times. Yet ChatGPT never mentioned the practice when patients asked for implant specialists in the area. I dug into the clinic’s full digital footprint and found the real problem: brand consistency across platforms was
One of my dental clients published a single YouTube video answering the question “How long does Invisalign take for adults?” Within four months, that video had generated 11 direct enquiry calls from patients who found it through YouTube search. Those were 11 patients the clinic would not have reached through
A dental clinic I worked with was consistently ranking on page one for “dental implants [city]” but struggling to grow new patient volume. When I audited their content, the reason was clear: they had excellent decision-stage content, the pages patients find when they are ready to book, but almost nothing
Three months ago I reviewed a dental website that was ranking number four organically for “how long do dental veneers last,” a query with strong patient intent and consistent monthly search volume. Their competitor in position seven for the same query was sitting in the featured snippet box at the
