Three years ago, every dental patient who wanted to know the cost of Invisalign in their city would type that query into Google, scan the results, and click through to a dental practice website. Today, a growing proportion of those patients type the same question into ChatGPT, Perplexity, or Google’s
When a parent is looking for a dentist for their child, they search differently from someone looking for their own dentist. They are not just looking for proximity and availability. They are looking for reassurance — that the practice is experienced with children, that the environment is child-friendly, that their
Google’s May 2026 Core Update finished rolling out on 14th June. I have spent the past two weeks reviewing the ranking shifts across dental websites I follow closely — practices in the UK, Australia, and North America. The patterns are clear and consistent. This update changed which dental websites win
Most dental practices set up their Google My Business for dentists once and then leave it almost entirely untouched. They update their hours if they change, maybe add a photo occasionally, and wait for patients to leave reviews. Meanwhile, their Google Business Profile has a feature that is actively being
A patient searches for a dentist at 9pm on their phone. They tap your website. Four seconds pass. They press back and tap the next result. You never knew they visited. You never knew they left. Your site had the right location, the right services, and possibly the right prices
Link building for dental practices is one of the most misunderstood parts of dental SEO specialists. I speak to practice owners regularly who have either been sold low-quality link packages that have damaged their rankings, or who have been told that links don’t matter anymore and have neglected link building
Most dental service pages rank reasonably well but convert poorly. The practice gets traffic — patients who searched “dental implants [city]” and clicked through — but those patients leave without booking. The page ranked. The visit happened. The appointment did not. This is one of the most common and most
Most dental websites communicate with search engines through text. The website says “we offer dental implants in the city centre.” Google reads the text, makes inferences, and decides where to rank the page. That process works, but it introduces uncertainty. Schema markup replaces uncertainty with fact. It tells Google, in
I have audited hundreds of dental clinic websites over 9+ years. One issue appears more often than almost any other: the clinic’s name, address, or phone number is listed differently across online directories. Sometimes it is a minor formatting difference. Sometimes the address has changed and the old one still
A dental group opens a second clinic. The owner assumes the brand authority from the first location will carry over, that Google will recognise the name and rank both sites. What usually happens is the opposite: both locations compete with each other for the same search queries, the SEO budget
