Most dental practices set up their Google My Business for dentists once and then leave it almost entirely untouched. They update their hours if they change, maybe add a photo occasionally, and wait for patients to leave reviews. Meanwhile, their Google Business Profile has a feature that is actively being
A patient searches for a dentist at 9pm on their phone. They tap your website. Four seconds pass. They press back and tap the next result. You never knew they visited. You never knew they left. Your site had the right location, the right services, and possibly the right prices
Link building for dental practices is one of the most misunderstood parts of dental SEO specialists. I speak to practice owners regularly who have either been sold low-quality link packages that have damaged their rankings, or who have been told that links don’t matter anymore and have neglected link building
Most dental service pages rank reasonably well but convert poorly. The practice gets traffic — patients who searched “dental implants [city]” and clicked through — but those patients leave without booking. The page ranked. The visit happened. The appointment did not. This is one of the most common and most
Most dental websites communicate with search engines through text. The website says “we offer dental implants in the city centre.” Google reads the text, makes inferences, and decides where to rank the page. That process works, but it introduces uncertainty. Schema markup replaces uncertainty with fact. It tells Google, in
I have audited hundreds of dental clinic websites over 9+ years. One issue appears more often than almost any other: the clinic’s name, address, or phone number is listed differently across online directories. Sometimes it is a minor formatting difference. Sometimes the address has changed and the old one still
A dental group opens a second clinic. The owner assumes the brand authority from the first location will carry over, that Google will recognise the name and rank both sites. What usually happens is the opposite: both locations compete with each other for the same search queries, the SEO budget
A patient searching for a general dental checkup has relatively low financial intent. They need to go somewhere, they want it to be close and reasonably priced, and they make a quick decision. A patient searching for veneers or a full smile makeover is different. They are self-motivated, emotionally invested
A dental clinic in a competitive city lost 34% of its organic traffic between May 22 and May 31, 2026. Nothing changed on the site. No penalties. No manual actions. Google’s May 2026 core update rolled out and quietly moved the goalposts. The clinic had good rankings — but its
Three patients contacted a clinic last month after asking ChatGPT for a dental implant recommendation. The clinic wasn’t the largest in the area. It didn’t have the most reviews. It was simply structured in a way ChatGPT could read, trust, and cite. That’s the entire game. After 9+ years working
