SEO Case Study: Achieving Remarkable Gains in Rankings, Clicks, and Impressions

This seo case study details the execution of a white-label SEO project for a dental clinic. Over the course of three and six months, we significantly enhanced the clinic’s website rankings, increasing clicks and impressions.

By comparing Google Search Console data from the last three months to the previous three months, as well as the last six months to the previous six months, we observed substantial improvements in visibility and engagement. Our targeted SEO strategies led to a noticeable rise in organic traffic and patient inquiries.

Client Background

Our client is a distinguished dental clinic known for providing comprehensive dental care, including cosmetic and pediatric dentistry. Despite their excellent reputation and services, the clinic struggled to attract new patients through their online presence, facing challenges in search engine rankings and website visibility.

Challenges

Before initiating our SEO efforts, the dental clinic faced several key challenges:

• Lack of Backlinks: The website had no backlinks, which are crucial for establishing authority and improving search engine rankings.
• On-Page SEO Issues: The website’s on-page SEO was not optimized, affecting its search engine visibility.
• Metadata and Content Optimization: The existing meta titles and descriptions were not effectively optimized, and the content needed refinement.
• Schema Markup: The website lacked proper schema markup, which is essential for enhancing search engine understanding and visibility.

These issues limited the clinic’s ability to reach potential patients effectively and attract new inquiries through their website.

Goals and Objectives

The primary goals for the project were:

• Improve Search Engine Rankings: Enhance the website’s rankings for targeted keywords to increase visibility.
• Increase Organic Traffic: Drive more organic visitors to the clinic’s website.
• Boost Patient Inquiries: Increase the number of inquiries and appointments generated through the website.
• Enhance On-Page SEO: Reoptimize all pages’ metadata and content to improve search engine performance.
• Implement Schema Markup: Add proper schema markup to improve search engine understanding and display.

Strategy and Implementation

We employed a comprehensive SEO strategy to address the challenges and achieve the project goals. Our approach included:

SEO Audit and Analysis:

Initial SEO Audit: Conducted a detailed SEO audit to identify areas of improvement, including the lack of backlinks, on-page SEO issues, and missing schema markup.

Backlink Building:

Acquiring Backlinks: Focused on building a robust backlink profile by acquiring high-quality backlinks from reputable sources. This included guest posting on relevant dental and healthcare websites, as well as local citation building.

Local Citations: Created local citations on reputable directories to improve the clinic’s local SEO and authority.

On-Page SEO and Content Optimization:

Metadata Optimization: Reoptimized meta titles, descriptions, and headers to align with targeted keywords and improve click-through rates.

Content Enhancement: Updated and enriched website content to make it more engaging and relevant to users and search engines.

Internal Linking: Improved the internal linking structure to ensure better navigation and distribution of link equity across the site.

Schema Markup Implementation:

Adding Schema: Implemented advanced schema markup on the website to provide search engines with structured data, enhancing visibility in search results and potential for rich snippets.

Continuous Monitoring and Adjustment:

Regularly monitored the website’s performance using Google Analytics and Google Search Console. Made data-driven adjustments to the SEO strategy based on key performance indicators (KPIs) such as organic traffic, click-through rates, and search engine rankings.

Results

Our targeted SEO efforts yielded impressive results, as demonstrated by the data from Google Search Console:

Last 3 Months vs Previous 3 Months:

• Clicks:
  • Last 3 Months: 128
  • Previous 3 Months: 91
• Impressions:
  • Last 3 Months: 13.8k
  • Previous 3 Months: 13.4k
• Average CTR:
  • Last 3 Months: 0.9%
  • Previous 3 Months: 0.7%
• Average Ranking:
  • Last 3 Months: 34.1
  • Previous 3 Months: 35.9

Last 6 Months vs Previous 6 Months:

• Clicks:
  • Last 6 Months: 219
  • Previous 6 Months: 115
• Impressions:
  • Last 6 Months: 27.2k
  • Previous 6 Months: 19.4k
• Average CTR:
  • Last 6 Months: 0.8%
  • Previous 6 Months: 0.6%
• Average Ranking:
  • Last 6 Months: 35
  • Previous 6 Months: 37.8

The comparison between the last three months and the previous three months shows significant improvements. The clicks increased from 91 to 128, impressions rose from 13.4k to 13.8k, and the average ranking improved from 35.9 to 34.1. Similarly, the six-month comparison highlights even greater progress, with clicks increasing from 115 to 219, impressions from 19.4k to 27.2k, and the average ranking rising from 37.8 to 35.

These results demonstrate the effectiveness of our targeted SEO strategies in enhancing the clinic’s online presence and attracting more patients.

Client Testimonial

“Suraj Rana’s SEO expertise transformed our online presence. We’ve seen significant improvements in our search engine rankings and a notable increase in patient inquiries. The results speak for themselves!” – Client

Conclusion

This case study showcases the impact of a well-executed SEO strategy on a dental clinic’s online visibility and patient engagement. By addressing the specific challenges faced by the clinic, we were able to deliver measurable results and drive significant business growth. The improvements in rankings, clicks, and impressions are a testament to the effectiveness of our targeted SEO efforts.

Are you looking to enhance your dental clinic’s online presence and attract more patients? Reach out to Suraj Rana today. With proven strategies and a track record of success, we can help you achieve remarkable results. Contact us for a free consultation and start your journey towards better visibility and more inquiries!

Disclaimer: This was a white-label SEO project, so client details and some specifics have been concealed in this case study.