SEO Case Study: Enhancing Rankings, Clicks, and Impressions

This seo case study showcases the successful execution of a white-label SEO project for a dental clinic. Over the last three and six months, we significantly improved the clinic’s website rankings, increasing clicks and impressions.

By comparing Google Search Console data from these periods, we observed substantial improvements in visibility and engagement. Our targeted SEO strategies led to a noticeable rise in organic traffic and patient inquiries.

Client Background

Our client is a reputable dental clinic known for offering a comprehensive range of dental services, including cosmetic and pediatric dentistry. Despite their excellent reputation and services, the clinic struggled to attract new patients through their online presence, facing challenges in search engine rankings and website visibility.

Challenges

Before initiating our SEO efforts, the dental clinic faced several key challenges:

• Poor On-Page SEO: The website had numerous on-page SEO issues, including multiple H1 tags on several pages, which negatively affected its search engine rankings.
• Lack of Internal Linking: The website was missing internal links, which are crucial for enhancing navigation and distributing link equity across the site.
• Low Backlink Profile: The clinic’s website had a weak backlink profile, limiting its authority and ranking potential.

These issues prevented the clinic from effectively reaching potential patients and generating new inquiries through their website.

Goals and Objectives

The primary goals for the project were:

• Correct On-Page SEO Issues: Resolve on-page SEO problems to improve search engine visibility.
• Improve Search Engine Rankings: Enhance the website’s rankings for targeted keywords.
• Increase Organic Traffic: Drive more organic visitors to the clinic’s website.
• Boost Patient Inquiries: Increase the number of inquiries and appointments generated through the website.

Strategy and Implementation

We employed a comprehensive Dental SEO strategy to address the challenges and achieve the project goals. Our approach included:

SEO Audit and On-Page Optimization:

Initial SEO Audit: Conducted a detailed SEO audit to identify on-page issues, including the presence of multiple H1 tags on several pages and missing internal links.

On-Page SEO Fixes: Corrected the on-page SEO problems by ensuring each page had a single H1 tag and appropriate header hierarchy. We also optimized meta titles, descriptions, and content to align with targeted keywords.

Internal Linking: Enhanced the internal linking structure to improve navigation and distribute link equity across the site.

Content Optimization:

Metadata Optimization: Reoptimized meta titles, descriptions, and headers to align with targeted keywords and improve click-through rates.

Content Enhancement: Updated and enriched website content to make it more engaging and relevant to users and search engines.

Backlink Building:

Acquiring Backlinks: Focused on building a robust backlink profile by acquiring high-quality backlinks from reputable sources. This included guest posting on relevant dental and healthcare websites and local citation building.

Local Citations: Created local citations on reputable directories to improve the clinic’s local SEO and authority.

Schema Markup Implementation:

Adding Schema: Implemented advanced schema markup on the website to provide search engines with structured data, enhancing visibility in search results and potential for rich snippets.

Continuous Monitoring and Adjustment:

Regularly monitored the website’s performance using Google Analytics and Google Search Console. Made data-driven adjustments to the SEO strategy based on key performance indicators (KPIs) such as organic traffic, click-through rates, and search engine rankings.

Results

Our targeted SEO efforts yielded impressive results, as demonstrated by the data from Google Search Console:

Last 3 Months vs Previous 3 Months:

• Clicks:
  • Last 3 Months: 70
  • Previous 3 Months: 35
• Impressions:
  • Last 3 Months: 37.6k
  • Previous 3 Months: 6.66k
• Average CTR:
  • Last 3 Months: 0.2%
  • Previous 3 Months: 0.5%
• Average Ranking:
  • Last 3 Months: 65
  • Previous 3 Months: 62.6

Last 6 Months vs Previous 6 Months:

• Clicks:
  • Last 6 Months: 105
  • Previous 6 Months: 22
• Impressions:
  • Last 6 Months: 44.3k
  • Previous 6 Months: 2.83k
• Average CTR:
  • Last 6 Months: 0.2%
  • Previous 6 Months: 0.8%
• Average Ranking:
  • Last 6 Months: 64.7
  • Previous 6 Months: 53.4

The comparison between the last three months and the previous three months shows significant improvements. The clicks increased from 35 to 70, impressions rose from 6.66k to 37.6k, and the average ranking slightly changed from 62.6 to 65.

Similarly, the six-month comparison highlights even greater progress, with clicks increasing from 22 to 105, impressions from 2.83k to 44.3k, and the average ranking changing from 53.4 to 64.7.

These results demonstrate the effectiveness of our targeted SEO strategies in enhancing the clinic’s online presence and attracting more patients.

Client Testimonial

“We are extremely pleased with the results from Suraj Rana’s SEO work. Our website’s visibility has increased dramatically, and we’ve seen a significant uptick in patient inquiries. Their thorough and strategic approach made all the difference!” – Client

Conclusion

This case study showcases the impact of a well-executed Dental SEO strategy on a dental clinic’s online visibility and patient engagement. By addressing the specific challenges faced by the clinic, we were able to deliver measurable results and drive significant business growth. The improvements in rankings, clicks, and impressions are a testament to the effectiveness of our targeted SEO efforts.

Are you looking to enhance your dental clinic’s online presence and attract more patients? Reach out to Suraj Rana today. With proven strategies and a track record of success, we can help you achieve remarkable results. Contact us for a free consultation and start your journey towards better visibility and more inquiries!

Disclaimer: This was a white-label SEO project, so client details and some specifics have been concealed in this case study.