A clinic I worked with last quarter had a beautifully written implants page that ranked on page one of Google. Yet its new patient enquiries barely moved. When I checked how patients were researching treatment, they were asking ChatGPT and Gemini direct questions, not typing keywords into a search box.
A clinic I reviewed last month had over 40 before and after photos on its website. Not one had ever appeared in a Google image result. The files were named “IMG_4021.jpg” and the alt text was blank. That is a classic image SEO for dental websites failure, and it is
A clinic I reviewed last month had over 40 before and after photos on its website. Not one had ever appeared in a Google image result. The files were named “IMG_4021.jpg” and the alt text was blank. That is a classic image SEO for dental websites failure, and it is
A clinic owner messaged me in March showing me her map pack position had dropped from third to ninth in two weeks. She had over 900 reviews, yet her closest competitor with barely 80 reviews had jumped ahead of her. That is the clearest example I have seen of Google’s
A clinic owner messaged me in March showing me her map pack position had dropped from third to ninth in two weeks. She had over 900 reviews, yet her closest competitor with barely 80 reviews had jumped ahead of her. That is the clearest example I have seen of Google’s
A clinic owner emailed me last month asking why her Google Ads bill had jumped 40% while her new patient calls stayed flat. I pulled her account and found the answer immediately. Dental Google Ads CPC in her city had climbed past $9 per click for terms like “emergency dentist
A dental practice I audited was spending $3,200 per month on Google Ads with a $9.10 cost per click. They were getting clicks but not calls. When I looked at their account, I found they had never activated Google Local Services Ads, a product that charges per verified lead rather
A clinic owner emailed me last month asking why her Google Ads bill had jumped 40% while her new patient calls stayed flat. I pulled her account and found the answer immediately. Dental Google Ads CPC in her city had climbed past $9 per click for terms like “emergency dentist
One of my dental clients published a single YouTube video answering the question “How long does Invisalign take for adults?” Within four months, that video had generated 11 direct enquiry calls from patients who found it through YouTube search. Those were 11 patients the clinic would not have reached through
A client came to me with a genuinely strong website. Clean design, solid content, fast load times. Yet ChatGPT never mentioned the practice when patients asked for implant specialists in the area. I dug into the clinic’s full digital footprint and found the real problem: brand consistency across platforms was
