The analytics show traffic. The search rankings look reasonable. But the phone is not ringing at the rate it should, and the gap between website visitors and actual patient enquiries is wider than it has any reason to be. This is one of the most common problems I help dental
The practice owner had just spent £12,000 on a new dental website. It looked excellent: professional photography, clean layout, a prominent booking button. Six months after launch, their new patient enquiries had not increased. They called me because their web designer had told them the site was performing well —
Most dental websites are built to look good, not to rank. A beautiful website with poor on-page SEO will sit on page four of Google where no patient ever clicks — while a competitor with a simpler site but properly optimised pages captures every new patient search in your area.
